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It’s hard to imagine how McDonalds or Starbuck ever had humble beginnings. But every business has to start from somewhere. As a well-known saying goes, “started from the bottom, now we’re here.”

Here’s the story of Ellie, the always-on-road business traveler, who ventured into the process of product development as a young working woman. Ellie’s worthy endeavor and specific orientation lead to the invention of “sight” for young and active workwomen to benefit the most.

From a Corporate Accountant to a Rockstar Entrepreneur

Brought up in a traditional Taiwanese family, Ellie always nurtured an interest in fashion. Due to the lack of sufficient resources or background in fashion, she ended up perusing a degree in accounting. But this is just the beginning of the story.

Always-on-the-go business traveler, Ellie found herself stuck on numerous similar occasions: Whether at the airport having her arm squeezing the laptop bag tightly while trying to find the boarding pass or in the coffee shop trying to reach her wallet in the handbag to pay for her beverage while placing her laptop bag on the counter awkwardly.

“I was quick to realize that the concept of having two bags was simply redundant and I would be much happier when we know exactly where to find our stuff, be it the boarding pass or the money in the wallet.” says Ellie.

This paved the way for the revolutionary idea to cater to the immediate need of the modern-day working women: A work bag that looks trendy while being functional.

SIGHT USA: Designed for Purpose & Loved for Style

In an endeavor to design perfectly functional handbags for working women who not only want to look good, but appear professional as well, Ellie researched the market intensively for a solution.

She found that most of the fashion designers focus on aesthetics, but do not lay emphasis on the lifestyle of the modern woman. She noticed there were a lack of designers who were genuinely interested in creating bags for those who are on the go.

Unveiling True Functionality

Integrating her unique selling point with the in-depth market research, Ellie launched sight with focus on both aesthetics and functionality. All of the sight’s laptop bags are a refined result of delicate detailing for months, careful selection of vegan leather and marvelous craftsmanship by skilled artisans.

Every handbag is designed with style, functionality, and comfort in mind. With artisans’ expertise and hard work, our handbags achieve the perfect look and designer quality

The 13” attitude laptop sleeve, for example, is delicately master-crafted for frequent airport travelers who are looking for versatile bags that can easily attach to their carry-on luggage while offering spaces for their passport and personal essentials. Moreover, the edgy design could also be used as an oversized clutch.

Key Takeaways

Since its inception, SIGHT has operated with an undaunted attitude and extraordinary Objective: to focus on the immediate needs of the working generation and offer thoughtful solutions so that people can spend time enjoying life’s valuable moments.

Ellie didn’t let anyone keep her from pursuing her passion as a business. She rolled along with what she loved and connected to the people who also enjoyed the same things she was creating.

She quotes, “If life is about finding your passion and pursuing it, how could I let the opportunity slip away when I know this is something I want to do more than anything else?

Word of mouth: Ellie spent little money on advertising and took to social media and online influencers to promote sight.  Moreover, she preferred to put it towards the customer’s experience, giving them products to talk about.

Finding Niche & Target Audience:  Ellie found her niche’- the modern day working women aged 22-36, integrating her own experience into the business pursuit.  Furthermore, finding her niche helped her spread the word to consumers who love her product.

Advantages of Working from Home

No wonder it’s not easy to walk away from stable-paying jobs with excellent employee benefits. One cannot do away with the fact that they are highly demanding and take the toll on the personal lives of the traveling professionals who spend hours commuting.

Thanks to the flexibility offered by her home business, Ellie could strike the perfect balance in-between her personal-professional lives. Time is precious and working from home saved her a lot of time (wasted in commuting) besides being devoid of distractions of shared office space.  Now, she could not only be more productive but also plan strategic business meetings at home itself.

Setting the Bar High: SIGHT’s Mission 2020

The fashion industry is witness to an increasingly popular trend of adopting animal-free products. Consequently, by 2020, Ellie also plans to introduce the brand to more people who are animal-friendly and let them know aesthetics and quality can still be achieved by alternative fabrics.

Embarking upon its mission to make the market animal-free, sight uses high-quality PU vegan leather not only because it is a cruelty-free brand, but because this alternative material is also less harmful to the environment than PVC. Moreover, the meticulously selected leather is light-weight, water- resistant, and easy to maintain. For more information about sight please visit www.sightusa.com and check them out on Facebook.

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