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After over two years since its launch, American youth fashion brand Aeropostale, known for its graphic logo t-shirts and hoodies, is set to foray into kidswear and athleisure (athletic+leisure) segments. In a bid to cater to its predominant young consumers, Aeropostale, run by Arvind Fashions Limited in India, is also adding denims, wovens and other non-apparel merchandise to the brand. Having built around 33 exclusive stores and over 120 shop-in-shop (SIS) stores since its foray in India in November 2015, Aeropostale is also now ramping up online and offline presence."We are building multiple categories on the product side. Denims are a big category in India, and we are working on creating a big line of denims i.e. Aeropostale Denims, which will help us to grow on the product side. There are also plans to launch kids wear next year for Aeropostale and get into athleisure a year after that," Sumit, Dhingra, Chief Operating Officer - Heritage Brands Division, Arvind Fashions Limited ...

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