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NEW YORK (AP) - Social media is a daily way of life for many Americans.

Nearly half of Americans who use the internet say they use Facebook at least several times a day, making it easily the most popular social media site. And Facebook-owned Instagram comes in No. 2.

So whether you're reaching for your phone before getting out of bed in the morning, or logging on to procrastinate during work, chances are you see the little blue "F'' icon more often than you take a shower.

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