Thursday, June 14, 2018
MZ Digital Marketing Agency
Kate Spade was never a fancy designer. She was not edgy or avant-garde. But for a particular group of women - her customers, who were legion - she offered precisely the kind of fashion they craved: feminine, pretty and logical.
Her practical but lighthearted designs made sense to women who worked in offices, as well as those whose days involved ferrying children to soccer matches and sitting through parent-teacher conferences.
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