Tuesday, July 24, 2018
MZ Digital Marketing Agency
Raj Athwal, who worked for over 20 years in commercial roles at clubs including Watford and Rangers, says in this extract from his book the game must do more for the BAME community
I am constantly questioned about the dearth of Asians in British football, on and off the pitch. Is the lack of representation due to discrimination or other untoward reasons? Certain factors need to be highlighted, challenged and addressed. I will try to offer a balanced view from my personal experiences of how the industry operates – which is not always what it appears to be when on the outside looking in.
On the pitch we are witnessing significantly more Asian players at academy and youth level than ever before. This has as much to do with British-born Asian parents who understand and respect the professional game encouraging their kids to play as with the development and increase of BAME coaches.
Continue reading...from Football | The Guardian https://ift.tt/2mtlxCI
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