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The rising pace of activity along what's called the last mile of the retail sales chain reflects the boom in e-commerce. But retailers and transportation companies alike are facing systemic challenges and threats in this fast-changing marketplace. Devising a better solution to last-mile delivery will be the next major battle in e-commerce supremacy. The solution may be for companies -- especially the big shippers -- to build a "last-mile exchange" platform that drives delivery decisions, and, crucially, allows retailers and transportation providers to collectively shape delivery demand and adjust continuously to the inherent variability of the last mile. Such an exchange could deliver a win for consumers, retailers, and transportation providers.

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