Wednesday, August 22, 2018

In the fast-approaching world of tailored products and customer experience as competitive advantage, the old categories of business and consumer will be obsolete. Salesforce.com strategist Peter Schwartz argues that the lines between B2B and B2C are forever blurred, and now every company competes in the business-to-individual sphere, where the products and services it offers are tailored to every one of its customers.

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