The sportswear giant’s decision to feature polarising American football quarterback Colin Kaepernick in its advertising, inciting threats of a boycott and antagonising US president Trump, may be one of its smartest marketing moves yet.
from The Business of Fashion https://ift.tt/2oOjhan
Saturday, September 8, 2018
Saturday, September 08, 2018
MZ Digital Marketing Agency
BUSINESS NEWS
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