Saturday, September 29, 2018

using big data well

Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea how to exploit its value. Case in point: According to research by Forrester, up to 73 percent of corporate data goes unanalyzed. Information is collected, then neglected. That’s as unproductive as living with Superman and […]

The post How to Put Big Data’s Superpowers to Work for Marketing appeared first on ReadWrite.



from ReadWrite https://ift.tt/2ORsIl6

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