Sunday, October 14, 2018

Think high-profile consumer goods, and sports apparel comes quickly to mind. For the last few years, the world's fastest-growing major sports apparel enterprise has been Adidas. The CEO overseeing Adidas's flourishing is Kasper Rørsted, a man who spent the first half of his career in the tech industry. In office just two years, he is positioning Adidas as a globally influential enterprise. The Adidas strategy -- speed, a focus on a few trendsetting cities, and open source innovation -- is backed up by a renewed emphasis on execution, including investment in "Speedfactories" and continued collaboration with Kanye West.

from strategy+business - All Updates https://ift.tt/2OgwLuH

0 comments:

Post a Comment

Followers

Contact Form

Name

Email *

Message *

Popular Posts

FOLLOW BY EMAIL

Enter your email address:

Delivered by FeedBurner