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In its Digital IQ survey, PwC measures the digital acumen and ambition of companies and their executives. One of the four groups we've identified -- the "redefiners" -- have the most ambitious approach to digital. This group, which constitutes about 23 percent of the sample, expect their digital efforts to redefine their core business model and change the way they operate. Our data shows that the most financially successful redefiners stand out from their cohort by weaving digital into corporate strategy, facing -- and embracing -- disruption head on, and elevating customer and employee experience to an imperative.

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