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This year's best business books on marketing lay out explicit pathways with which leaders can pursue new and alternative methods to reach customers. In the best of this year's crop, Subscribed: Why the Subscription Model Will Be Your Company's Future -- and What to Do About It, Tien Tzuo argues that companies that pursue subscription models can gain valuable insights on customer behavior while providing a superior customer experience. In Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit, Joe Pulizzi and Robert Rose make the case that content marketing, in addition to being an effective marketing medium, can be a profit center. And in Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn provides a compelling how-to guide for leaders who want to align two powerful forces.

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