Monday, November 26, 2018
MZ Digital Marketing Agency
Ignore Those Estimates of Black Friday Spending The forecast of consumer behavior by the retailers’ trade group relies on faulty methodology and is inaccurate year after year. Bloomberg, November 14, 2018 ‘Tis the season for my “annual temper tantrum,” as the National Retail Federation calls my pre-emptive skepticism about the accuracy of its holiday shopping…
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