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The idea of ‘clean meat’ enjoys wide acceptance in Asia, a study finds, and Silicon Valley is well-placed to take advantage

Do people want to eat lab-grown meat? A new study, for which I was a peer-reviewer, is the first to rigorously assess consumer interest in plant-based and “clean meat” (also known as lab-grown or cultured meat) in the US, India and China. The study found “high levels of acceptance” in all three countries and “significantly higher acceptance” in India and China, where 86% and 93% respectively reported being at least “somewhat likely” to purchase clean meat.

Chris Bryant, the lead author on the study in the journal Frontiers in Sustainable Food Systems, told me, “Across the world’s three most populous countries, consumers want plant-based and clean meat. The opportunities for innovators to change the meat industry in these countries are there.”

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from US news | The Guardian https://ift.tt/2Vy0H4O