Wednesday, April 24, 2019

When it comes to working with journalists, so many people are, frankly, idiots. I have seen reporters yank stories because founders are assholes, play unfairly, or have PR firms that use ridiculous pressure tactics when they have already committed to a story.

There is so much bad behavior that I thought that it might be time to write up a list of “DON’Ts” on how not to work with journalists.

I compiled this list by polling TechCrunch’s entire writing staff for their pet peeves when it comes to working with PR folks and founders around startup pitches. The result was this list of 16 obnoxious annoyances.

The interesting thread that connects all of them is that these DON’Ts are almost universal across the staff — few of these annoyances seemed to be merely personal preference. Avoiding these behaviors won’t guarantee coverage of your startup, but they certainly will help you avoid killing your news story before it even gets considered for publication.

DON’T change the capitalization of your startup multiple times

SEO is important, and so there are rules about how to capitalize things to maximize your exposure on Google and DDG. That’s important to get right, but for the love of god, figure out what the hell you want your startup’s name to be before you reach out to the press.



from TechCrunch https://tcrn.ch/2GvBfal

Related Posts:

  • LATEST TECHNOLOGY NEWS If the funding fits, keep it. True Fit, the Boston-based “personalisation platform for apparel and footwear” that helps online shoppers find clothes that fit and are to their liking, has raised $55 million in Series C f… Read More
  • LATEST TECHNOLOGY NEWSA robot that matches its ping pong-playing skill level to its human opponent's is on show at CES. from BBC News - Technology http://ift.tt/2CUnv5P … Read More
  • LATEST TECHNOLOGY NEWS Read More
  • LATEST TECHNOLOGY NEWSA quirk of video compression lets spy targets see what the drone watching them sees. from Feed: All Latest http://ift.tt/2mn8NgB … Read More
  • LATEST TECHNOLOGY NEWS In December, Saudi Arabia lifted a 35-year ban on commercial theaters, and this past weekend the first movie screenings were opened to the public. One of the screenings was a double-feature of The Emoji Movie and Captain Und… Read More

0 comments:

Post a Comment

Followers

Contact Form

Name

Email *

Message *

Popular Posts

FOLLOW BY EMAIL

Enter your email address:

Delivered by FeedBurner