LATEST BUSINESS NEWS

Significant shifts afoot in consumer behavior, technology, and business models are disrupting the status quo of advertising, and are creating new pools of impressive -- even remarkable -- growth. As attention and experience migrates rapidly to mobile, the user experience in the mobile environment is shifting -- from a web- and browser-based world to one of apps, streaming platforms, games, e-sports and gaming, podcasting, and e-commerce and messaging platforms. These related, reinforcing shifts, colliding like tectonic plates, are forging new peaks and valleys in the global digital marketing terrain. In this article, Dan Bunyan and Karim Sarkis outline how players who wish to thrive in the vast ecosystem have to understand where attention is flowing, how different rules and practices apply in these new environments, and what capabilities and strategies will enable success.

from strategy+business - All Updates http://bit.ly/2Jkth70