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When Elysabeth Alfano hosts a Thanksgiving dinner for 12 next week at her home in Los Angeles, the menu will be traditional -- with a few key changes that were all but impossible just a decade ago. While still only around three percent of Americans identify as vegan and six percent identify as vegetarians, more and more offerings are being marketed as "plant-based" -- a term which food industry watchers say is more palatable to all. "Veganism is often linked with some sort of deprivation," explains Michael Robbins, spokesman for the three-year-old Plant Based Foods Association, which represents more than 100 companies including food giants like the Campbell Soup Company.

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