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Firm acknowledges consumers’ preference for Netflix-type flexibility over long-term deals

BT is to launch a monthly pass allowing sport fans to watch content including Premier League and Champions League football without a contract for the first time, as viewers move away from high-priced, long-term deals towards the flexibility offered by streaming services such as Amazon and Netflix.

BT has previously used its portfolio of rights, including Premiership Rugby, boxing and wrestling, as a carrot to lock consumers into contracts for broadband, phone and TV services.

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from The Guardian https://ift.tt/2PCWFqr