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Luxury car buyers are very picky, but also very loyal. If you get them to be a fan of your brand, the key is to not mess things up so they'll stick around and not jump ship.

In the case of the Audi A5 coupe, which I recently tested, the vehicle has been updated for 2018. This competitor in the luxury coupe segment keeps most of its heritage but also sees key improvements; Will it be enough to keep buyers loyal and not have they sway over to BMW or Mercedes or other Audi competitors?

Looks

With Audi generally more focused on what's under the hood, exterior design on the A5 is attractive (including the instantly recognizable Audi grille and four-ring logo up front), but not overall showy or gaudy like some of the competition.

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