Tuesday, June 19, 2018
MZ Digital Marketing Agency
LOS ANGELES (AP) - The combined powers of superheroes, the Pixar brand and a draught of family-friendly films helped "Incredibles 2" become the best animated opening of all time, the biggest PG-rated launch ever and the 8th highest film launch overall.
Disney estimated Sunday that the film earned $180 million in its first weekend in North American theaters - far surpassing industry analysts' loftiest expectations which had the film pegged for a $120 to $140 million debut.
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